(Design)
A.I. and your intuition
Fabio Simões
•
November 15, 2025
Relearning to Feel
I took part in WAIFF Talks, a podcast recorded at FAAP, to discuss artificial intelligence, design, and the future of brands.
The episode is part of the series launching the World AI Film Festival – Brazil, but the conversation went beyond technology. It was about what it means to create in the middle of this revolution.
We spoke about the new role of the creative — less executor, more conductor. About how smaller, integrated teams are reshaping the way brands are built. And about something I consider both controversial and essential at this moment:
“Artificial intelligence is giving us the chance to become more human again.”
Everything repetitive, predictable, or mechanical, it will do better. But to feel, to judge, to err, to intuit, to heal — that is still ours. And perhaps the real future of design is not automation, but relearning how to feel.
🎧 Watch:
